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Founded : 1986
HQs : NOIDA, Uttar Pradesh
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FDDI explores footwear business education techniques and trends in these featured articles.
 
 
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Operational Exposure in Retailing for FDDI, Fursatganj students

 

For enhancing students’ learning, Footwear Design & Development Institute (FDDI) is trying its level best and leaving no stone unturned.

 

In this regard FDDI, Fursatganj organized operational exposure in retailing for its students at Kolkata which commenced on November 6th 2017 and concluded on November 13th 2017.

 

The trip was aimed to equip the students with the practical know how of production, distribution and retailing processes of lifestyle products like garments, leather goods, fabrics etc.

 

The students visited to the famous Mothers Wax Museum (MWM), where they visualize the techniques of display, visual impact and the window creations deeply associated with the module of Visual Merchandising.

 

Established in November 2014, MWM is touted as the first wax museum in India. The students also got acquainted with the glimpses of life and the contribution of several noble and notable personalities of the world excelled in the field of arts, science, cinema, and social works.


 
FDDI students at the famous Mothers Wax Museum

 

The students moved to the famous New Town Eco Park, and Biswa Bangla Haat.  Biswa Bangla Haat is an MSME enterprise established by the Government of West Bengal to promote handicrafts of West Bengal. The students got the chance to explore small scale cottage and handicraft industry of textile, weaving, ornaments, musical instruments, artworks, paintings; woods work etc., - generating several entrepreneurial ideas.

FDDI students at Metropoli Fashion Pvt. Ltd.

 

The students visited Metropoli Fashion Pvt. Ltd. which is exporting the leather products like wallets, purses, handbags, belts, portfolio bags, backpacks etc. made up of pure buff and sheep leather. The students get the chance to learn about the operations and supply chain management in a manufacturing unit acclaimed for having 6σ approach and operational strategy.

 

The students also visited CC2 Mall at Newtown, Acropolis Mall at East Kolkata Township, Quest Mall at Park Circus in Kolkata, where they were assigned with the task to analyze shopping behaviour, customer profiling, regional and national brands penetration for the retail establishment in Kolkata and eastern part of the country.

 

The visit was also an eye opener which helped the students to understand the kind of effort one has to put behind the beautifully decorated & arranged show windows.

 

The visit helped in building- up of the students’ confidence by exposing them to the latest trends in store layout, design, customer service & merchandise presentation used by different retailers as well as to provide them with insight into current & future consumer trends.

 

To find out the gaps and competitive analysis of organized and unorganized retail, the students were provided directed exposure to the most famous traditional and old market place of Kolkata- Gariahat. It is a retail market place for saris, textiles, garments, electronics, and dining junctions. It is the hub and shopping capital of South Kolkata.

 

 

FDDI students at Aditya Birla Group’s-Jayshree Textile

 

Apart from these the students also visited one of the biggest textile manufacturing company of India - Aditya Birla Group’s-Jayshree Textile. This unit is very huge and operates two different businesses under single roof - linen & woolen. The students were accompanied with the line managers to brief and instruct them for different manufacturing processes of linen, woolen and worsted fabrics.             

 

The exposure provided further scope to the students to gather retail experiences by learning through the practical way in addition to the regular classroom instruction.

 

 
 

 

 

 
 
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