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Webinar on ‘Insight to Fashion Buying & Merchandising’ held at FDDI, NOIDA campus

A webinar on ‘Insight to Fashion Buying & Merchandising’ was held at Footwear Design & Development Institute (FDDI), NOIDA campus on 3rd September, 2021.

The webinar, using digital communication medium which is more interactive, more participatory, was organized by the FDDI School of Fashion Design (FSFD) that provided during which Ms. Shalini Sharma, presently working as a Retail Buyer with Landmark Group, Dubai for last 3 years was the resource person.

Prior to her current profile, she was working with Shahi Exports as a Merchandiser and had also worked with designers namely, Nikhil and Shantanu.

During the webinar, Ms. Shalini explained about the major task of a merchandiser and how is it different from a buyer. She suggested the students to identify their skill set, so they can effectively opt for the correct position whenever they apply for any internship or jobs. She also gave her valuable inputs in developing the final design portfolio and ways to reach out to the fashion industry people.


The webinar was attended by around 50 participants comprising of the students and faculties.

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