International colour trend webinar by ‘Pantone color Institute™: NewTopia: A Balance of Opposites- Color that Soothes And Color that Kicks’ organized in cooperation with FDDI, Hyderabad campus
An international colour trend webinar by ‘Pantone color Institute™: NewTopia: A Balance of Opposites- Color that Soothes And Color that Kicks’, was organized in cooperation with Footwear Design & Development Institute (FDDI), Hyderabad campus on 3rd September 2021.
The Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends, and advises companies on color for product and brand visual identity. Through seasonal trend forecasts, color psychology, and color consulting, the Pantone Color Institute partners with global brands to effectively leverage the power, psychology, and emotion of color in their design strategy.
For reaping the maximum benefit of digital communication in the existing situation, the webinar was organized in cooperation with FDDI School of Footwear Design & Production (FSFDP) of FDDI, Hyderabad campus that provided insight and practical advice related to color trends for Autumn/Winter 2022/2023.
Ms. Maryann Wong was the speaker on color trends for Autumn/Winter 2022/23, who is currently working as a Director of Sales & Marketing – Pantone APAC.
Ms. Maryann joined Pantone in 2003. She plays an essential role in the business expansion of PANTONE® Fashion, Home + Interiors Color System in the Asia Pacific region. Her wealth of experience has enabled her to understand and cater to the needs of her customers. Maryann studied fashion and obtained her MBA from the Hong Kong Polytechnic University. She started her career in apparel export; working for Mexx Consolidated (Far East) Ltd., the Gap (Far East) Ltd. and Simint SPA for Armani Exchange by Giorgio Armani. She further pursued her career in the retail sectors in both clothing and eyewear as Brand Manager, marketing well-known brands such as “CLOSED” – casual & jeans wear, Vivienne Westwood, Krizia, United Colors of Benetton, Sisley in eyewear.
Ms. Maryann started the session with introduction to Pantone color Institute™ and gave a detailed explanation on Colour Psychology, Trend Forecasting, Palette Development Consuming, Brand Colour Identity Consulting, Custom colour standard.
She explained about Autumn Winter 2022/2023 various trends – Simplicity, Earthbound, Wild nature, Essence of clean, Fresh start, Enlightened Pastels, Aquatic, Bright’s, Joy Dressing, Escapism, Wellness, Sustainability, Colour Clash, Vintage, Slow Fashion and so on.
Ms. Maryann briefed on various colour stories of AW22/23 – Red, Pink, Orange, Brown, Blue, Turquoise, Green, Lilac/Violet, White, Black, Gray, Neutrals, Pastels and Newtopia which are on Gazing Beyond, Empowered, Heart, Embryo, Earthed, Super Natural, Wakeup and so on.
There was a interaction session during which Ms. Maryann briefed about the Impact of COVID-19 on color forecasting, application of pantone connect, strategy involved in pantone color forecasting, color research, introduction of Pantone Trend forecasting products (PANTONEVIEW® Colour Planner Autumn - Winter 2022/2023 and View Point Colour Magazine etc.
The international color trend webinar was attended by more than 250 participants including students, faculty members, staff members across 12 campuses of FDDI and from other institutions.