News @ FDDI

Webinar on ‘Visual Merchandising and Store Design’ conducted at FDDI, Hyderabad campus

A webinar on ‘Visual Merchandising and Store Design’ was conducted on 25th August 2021 at Footwear Design & Development Institute (FDDI), Hyderabad campus.

Using the digital communication, the webinar shed light on the growing need of store design and fundamentals that need the primary focus for creating the visual appeal of a store.

The daylong session was organized by FDDI School of Retail & Fashion Merchandise (FSRFM) during which Mr. Diptendu Shekhar Saha & Mrs. Anshu Singh Choudhary were the resource persons.

Mr. Saha is the Head of VM & Store Design at Titan Industries Ltd., – TANEIRA. Mrs. Choudhary is the Assistant Professor and Head of Institution at Amity School of Fashion Design and Technology, Amity University, Gwalior, Madhya Pradesh.


They briefed about the retail store design trends for 2021 and explained the nitty-gritties for optimizing the in-store experience that influences the customers and create more sales.

The experience of the speakers enabled the participants to get a real time imagery of what it is like to be a Visual Merchandiser in the industry.

All the students and faculty members who attended the session were enriched by immense experience of the speakers.

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