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Research Paper Presented by FDDI Rohtak Staff During The National Rubber Conference at Kolkata

Research paper was presented by staff of Footwear Design & Development Institute (FDDI), Rohtak campus during the National Rubber Conference (NRC) organized by All India Rubber Industrial Association (AIRIA) on 17th December 2016 at Kolkata.


The conference was inaugurated by the Chief Guest, Mr. Tathagata Roy, His Excellency Governor of Tripura, Agartala & Guest of Honour Prof. Ajoy Kr. Roy, Director, Indian Institute of Engineering Science & Technology, Howarh.


NRC was a perfect forum to discuss the new innovations taking place globally in the field of Rubber /Footwear Technology & allied fields.


The theme of the conference was ‘Technological Innovations, Green Energy and Brand Creation’ during which many eminent speakers from the industry, Micro, Small & Medium Enterprises (MSME), academicians & research scholars enriched the audience with their knowledge & multifarious experience through paper presentation.


The topics of technical papers were from multidimensional areas right from 3-D Printing, Digital Marketing & Brand creation, future of global trade, sustainability of Rubber & Footwear industry, Renewable Resources, green ingredients & automation etc.


Dr. A. K. Mathur of FDDI School of Footwear Design & Production (FSFDP) of Rohtak campus presented the research paper on ‘New Generation Materials and Technologies in Footwear Manufacturing’.



Dr. A. K. Mathur presenting his paper during the NRC

Dr. A. K. Mathur Presenting His Paper During The NRC


NRC was a perfect forum to discuss the new innovations taking place globally in the field of Rubber /Footwear Technology & allied fields.


The technical presentation given by Dr. Mathur was well appreciated by all the technocrats & educationists from the angle of new innovations in the field of Footwear Industry.


A memento was presented to him by Dr. Dipankar Chattopadhyay, Sr. Member, Technical Committee, National Rubber Conference.


The paper ‘’3-D Printing and its Impact on Rubber Industry’’ was presented by Mr. Guruprasad Rao, Director, Imaginarium India Pvt. Ltd., Mumbai. The paper gave the insight of new materials in stringent designs & applications of various rubber products.


Another paper entitled ‘’Digital Marketing, Brand Creation & Opportunities in Eastern Region’’ was presented by Mr. Mahul Brahma, Head, Corporate communications & Branding, M Junction Services Ltd., Kolkata. This paper highlighted the opportunities of social media which has become a very potent tool for creating new brands.


At the end of the session, panel discussions were held. The topics of the panel was ‘Is it imperative to have a strong large Industry for healthy growth of MSMEs’’? & ‘’How to achieve Entrepreneurial success’? The panelists belonged to different fraternities from MSME, Finance heads of Industry & Commercial Organizations.


The audiences were all ears to listen to the experts valued inputs.



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