Academic Programs



The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.

  • India’s retail market is expected to grow at a Compound Annual Growth Rate (CAGR) of 10 per cent to US$ 1.6 trillion by 2026 from US$ 641 billion in 2016. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.

  • India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Revenue from online retail is expected to be US$ 60 billion by 2020. India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT).

    India has replaced China as the most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class.

  • India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets. Indian e-commerce sales are expected to reach US$ 120 billion by 2020 from US$ 30 billion in FY2016.Further, India's e-commerce market is expected to reach US$ 220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025, led by faster speeds on reliable telecom networks, faster adoption of online services and better variety as well as convenience.

  • India’s direct selling industry is expected to reach a size of Rs 23,654 crore (US$ 3.54 billion) by FY2019-20, as per a joint report by India Direct Selling Association (IDSA) and PHD. Indian exports of locally made retail and lifestyle products grew at a CAGR of 10 per cent from 2013 to 2016. The size of modern retail in India is expected to double to Rs 171,800 crore (US$ 25.7 billion) from Rs 87,100 crore (US$ 13 billion) in three years driven by omni-channel retail.


1. MBA (Retail & Fashion Merchandise)
Duration: 2 Years

Graduate in any discipline (Candidates appearing in final year may also apply for all Master Degree programmes).

Number of Seats:

Noida Campus – 60, Chennai Campus – 30, Kolkata Campus –30, Rohtak Campus – 30, Jodhpur Campus – 30, Fursatganj (Near Lucknow) Campus– 30, Chhindwara Campus – 30, Chandigarh Campus - 30, Guna Campus - 30, Hyderabad Campus - 60, Gujarat Campus - 30.

Course Aim:

Whatever your retailing ambitions, you need to understand how retailers work and how to build a thriving retail organization. But to make your deep impact in retail in coming decades, you also need to be able to navigate the complexity that exists where merchandise, inventory, logistics, and regions intersect in an increasingly connected world. With this programme the student will begin to gain insight into the perspective of a senior manager or retailer and understand the larger context of retailing. You will focus on developing your managerial skills, including managing in a retail context. 

The aim of this transformational program is to fulfill the growing demand of the retail industry for trained retail professionals by nurturing your latent talent. This program aims to equip the students with the skills, creativity and knowledge and insight to understand retailing as a business management discipline. MBARFM will support your career path in Retail Management, Retail Merchandising, Research, and Visual Communication and exercise the skills required for retail operations.

Course Structure:

The MBARFM curriculum, with an emphasis on thinking about the retail organization teaches you to understand and solve big challenges. This is attained when theory, practice, experience, and talent all come to one point. MBARFM facilitates by its intense and demanding academic experience, multi-disciplinary approach to the study of retailing, involving two years of full-time study. The first year has foundation programmes which focus on developing analytical tools and knowledge that supports the rest of the curriculum. First years programmes cover basic business functions (finance, marketing, and operations); management (research, people, and strategy); and fashion (trends, product knowledge) in which retailers operate. 

During the second year, students choose from an unparalleled range of elective programmes to build on the basic retailing concepts developed in the first year. This portion of the program enables students to integrate the functional skills learned in the first year into an understanding of the retailers as a total enterprise. MBARFM electives help broaden your experience, perspective and knowledge in that specific area. We add new electives or substantially revise existing topics every year to respond to changes in the retail environment, and students’ interests.

Course Contents:

The MBARFM curriculum dwells with the way modern trade actually work and teaches you to analyze and understand the full scope of information you need to make good decisions. This programme is designed to have a real impact on your future in just 2 years. Faculties from different disciplines take sessions, bringing a greater range of life-changing learning experience from the subjects. 

It covers a wide range of subjects including Product Knowledge in Apparels, Retail Management, Consumer Behavior, Visual Merchandising, Retail Merchandising, Retail Communication, Customer Relationship Management, Retail Financials and Accounting, Retail Operation, Marketing, Site Selection, Retail Research, Retail Organization, Brand Management, Sales Management, Supply Chain Management, Basic Computer Knowledge, Retail Software Knowledge, Personality Development and Communication. 

Students take combination of two electives from four in the third semester. Your broad electives include: 

  • Visual Merchandising / Operations / Merchandising / Ecommerce
Career Prospects:

After completion of program, students will have almost endless opportunities and can join the fashion or retail industry as Management Trainee, Retail Merchandiser, Category Manager, Buyer, Department Manager, Retail Manager, Floor Manager, Area Manager, Fashion Consultant with national & international brands like Reliance, Shoppers Stop, Lifestyle, Pantaloons, Big Bazar, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara and Benetton. 

This shall be aided with career workshops, company presentations, seminars with industry leaders and formal or informal events with alumni.


2. B. Des. (Retail & Fashion Merchandise)
Duration: 4 Years

10+2 / Intermediate (Candidates appearing in 10+2/ Intermediate may also apply.)

Age Limit:

Max. 25 years as on 25th July 2018

Number of Seats:

Noida Campus – 60, Chennai Campus – 30, Kolkata Campus – 30, Rohtak Campus – 60, Jodhpur Campus – 30, Fursatganj Campus (Near Lucknow) – 60 , Chhindwara Campus – 30, Guna Campus – 30, Hyderabad—60, Gujarat —30, Patna —30 & Chandigarh – 30.

Course Aim:

This programme fosters the intellectual, social and moral development of students, in particular developing their knowledge, skills, understanding and attitudes in the fields of study they choose which builds a capacity to manage their own learning, desire to continue learning in formal or informal settings after school, capacity to work together with others and respect for the cultural diversity of Indian society. This programme provides a platform for further education and training, employment, full and active participation as citizens. 

To equip the students with the necessary practical, research and analytical skills necessary for a professional career in the functional areas of Store Operations, Buying & Retail Merchandising, Visual Merchandiser, Marketing Retail, Fashion Communication, Fashion Forecasting and Trends. 

To provide the necessary framework for the theoretical & practical inputs for Fashion Merchandising, Luxury Retailing, Store Operations, Buying & Merchandising and Visual Merchandising. 

To prepare a strong foundation for both the front-end & back-end store functions of Retail Operations, Fashion Merchandising and Luxury Retailing.

Course Structure:

The program offers a unique four years intensive program providing with the opportunity to build on future career aspirations. BDESRFM Curriculum has been developed in response to the needs of the retail industry and provides education to students. The programme introduces students to the significance of Fashion Communication, Fashion Merchandising, Buying and Merchandising, Fashion Forecasting, Fashion Trends, Retail Operations, Visual Merchandising and Visual Communication. Students will undergo extended practical workshops combined with relevant work placements. Students will be required to complete a final major project in the last term of the academic year.

Course Contents:

The purpose of this programme is to provide students with a range of skills and knowledge suitable for employment in the retail industry and also for university and other tertiary study. Elements of Fashion, Fiber to Fabric, Introduction to Apparels, Fashion Forecasting, Fashion Trends, Product Costing, Retail Operations, Buying and Merchandising, Trend Research, Fashion Communication, Visual Merchandising, Store Design, International Retailing, Franchising, Mall Management, Supply Chain Management, Marketing Management, Human Resource Management and Entrepreneurship.

Career Prospects:

Employment in the retail industry accounts for a large and growing proportion of the Indian workforce. Graduates of this program find employment in the following areas: 

  • Retail Store Visual Merchandising or Display Departments
  • Visual Merchandising Consultancy and Supply Companies
  • Retail Merchandising, Buyers, Category Manager
  • Retail Operations – Area Manager, Retail Manager, Floor Manager, Department Manager Etc.
  • Luxury Brands – Store Manager
  • E-commerce – Business Manager, Category Manager, Merchants