Academic Programs

FDDI SCHOOL OF RETAIL & FASHION MERCHANDISE (FSRFM)

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space.

  • India’s retail market is expected to grow at a Compound Annual Growth Rate (CAGR) of 10 per cent to US$ 1.6 trillion by 2026 from US$ 641 billion in 2016. While the overall retail market is expected to grow at 12 per cent per annum, modern trade would expand twice as fast at 20 per cent per annum and traditional trade at 10 per cent.

  • India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Revenue from online retail is expected to be US$ 60 billion by 2020. India’s total potential of Business to Consumer (B2C) is estimated to be US$ 26 billion, of which $3 billion can be achieved in the next three years from 16 product categories, according to a study by Federation of Indian Chambers of Commerce and Industry (FICCI) and Indian Institute of Foreign Trade (IIFT). 

    India has replaced China as the most promising markets for retail expansion, supported by expanding economy, coupled with booming consumption rates, urbanizing population and growing middle class.

  • India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets. Indian e-commerce sales are expected to reach US$ 120 billion by 2020 from US$ 30 billion in FY2016.Further, India's e-commerce market is expected to reach US$ 220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025, led by faster speeds on reliable telecom networks, faster adoption of online services and better variety as well as convenience.

  • India’s direct selling industry is expected to reach a size of Rs 23,654 crore (US$ 3.54 billion) by FY2019-20, as per a joint report by India Direct Selling Association (IDSA) and PHD. Indian exports of locally made retail and lifestyle products grew at a CAGR of 10 per cent from 2013 to 2016. The size of modern retail in India is expected to double to Rs 171,800 crore (US$ 25.7 billion) from Rs 87,100 crore (US$ 13 billion) in three years driven by omni-channel retail.

PROGRAMME DETAILS

1. MBA (Retail & Fashion Merchandise)
Duration: 2 Years
Eligibility:

Graduate in any discipline (Candidates appearing in final year may also apply for all Master Degree programmes).

Number of Seats:

Noida Campus – 60, Chennai Campus – 30, Kolkata Campus –30, Rohtak Campus – 30, Jodhpur Campus – 30, Fursatganj (Near Lucknow) Campus– 30, Chhindwara Campus – 30, Chandigarh Campus - 30, Guna Campus - 30, Hyderabad Campus - 60, Gujarat Campus - 30.

Course Aim:

This course will help the student to understand how retailers work and how to build a thriving retail organization. The student will be able to navigate the complexity that exists where merchandise, inventory, logistics, and regions intersect in an increasingly connected world. With this programme the student will gain insight into the perspective of a senior manager or retailer and understand the larger context of retailing. The focus is on developing managerial skills in a retail context.

The aim of this transformational program is to fulfill the growing demand of the retail industry for trained retail professionals. This program aims to equip the students with the skills, knowledge and insights to understand retailing as a business management discipline. MBARFM opens up various job opportunities in the field of Management, Retail Merchandising, Research, and Visual Communication and retail operations.

Course Structure:

MBARFM has a multi-disciplinary approach to the study of retailing, involving two years of full-time study. Faculties from different disciplines take sessions, bringing a greater range of life-changing learning experience from the subjects.

The first year focuses on developing analytical tools and knowledge that supports the rest of the curriculum. First year programme covers basic business functions (finance, marketing, and operations); management (research, people, and strategy); and fashion (trends, product knowledge) in which the retailers operate.

During the second year, students go through an unparalleled range of core retail specific subjects to enhance the basic retailing concepts developed in the first year. This portion of the program enables students to integrate the functional skills learned in the first year into an understanding of the retailers as a total enterprise. MBARFM will help broaden the student’s perspective and knowledge in the specific area. We substantially revise the existing subjects every year to respond to changes in the retail environment, and students’ interests.

Course Contents:

This programme covers a wide range of subjects including Product Knowledge in Footwear and Apparels, Retail Management, Consumer Behavior, Visual Merchandising, Retail Merchandising, Retail Communication, Customer Relationship Management, Retail Financials,  Retail Operation, Marketing, Site Selection, Retail Research, Retail Organization, Brand Management, Sales Management, Supply Chain Management, IT application in retail, Retail ERP, Personality Development and Communication.

Career Prospects:

After completion of program, students will have almost endless opportunities and can join the fashion or retail industry as Management Trainee, Retail Merchandiser, Category Manager, Buyer, Department Manager, Retail Manager, Floor Manager, Area Manager, Fashion Consultant with various national & international brands like Reliance, Shoppers Stop, Lifestyle, Pantaloons, Big Bazar, Bata, Chanel, Burberry, Armani, Versace, Tommy Hilfiger, Puma, Zara and Benetton.

PROGRAMME DETAILS

2. B. Des. (Retail & Fashion Merchandise)
Duration: 4 Years
Eligibility:

10+2 / Intermediate (Candidates appearing in 10+2/ Intermediate may also apply.)

Age Limit:

Max. 25 years as on 25th July 2018

Number of Seats:

Noida Campus – 60, Chennai Campus – 30, Kolkata Campus – 45, Rohtak Campus – 30, Jodhpur Campus – 30, Fursatganj Campus (Near Lucknow) – 60 , Chhindwara Campus – 30, Guna Campus – 30, Hyderabad—60, Ankleshwar —30, Patna —60 & Chandigarh – 60.

Course Aim:

This programme fosters the intellectual, social and moral development of students, in particular developing their knowledge, skills, understanding and attitudes in the fields of study they choose which builds a capacity to manage their own learning, desire to continue learning in formal or informal settings after school, capacity to work together with others and respect for the cultural diversity of Indian society.  This programme provides a platform for further education and training, employment, full and active participation as citizens.

To equip the students with the necessary practical, research and analytical skills necessary for a professional career in the functional areas of Store Operations, Buying & Retail Merchandising, Visual Merchandiser, Marketing Retail, Fashion Communication, Fashion Forecasting and Trends.

To provide the necessary framework for the theoretical & practical inputs for Fashion Merchandising, Luxury Retailing, Store Operations, Buying & Merchandising and Visual Merchandising.

To prepare a strong foundation for both the front-end & back-end store functions of Retail Operations, Fashion Merchandising and Luxury Retailing.

Course Structure:

The program offers a unique three years intensive program providing with the opportunity to build on future career aspirations. BBA-RFM Curriculum has been developed in response to the needs of the retail industry and provides education to students. The programme introduces students to the significance of Fashion Communication, Fashion Merchandising, Buying and Merchandising, Fashion Forecasting, Fashion Trends, Retail Operations, Visual Merchandising and Visual Communication. Students will undergo extended practical workshops combined with relevant work placements. Students will be required to complete a final major project in the last term of the academic year.

Course Contents:

The purpose of this programme is to provide students with a range of skills and knowledge suitable for employment in the retail industry and also for university and other tertiary study. Elements of Fashion, Fiber to Fabric, Introduction to Apparels, Fashion Forecasting, Fashion Trends, Product Costing, Retail Operations, Buying and Merchandising, Trend Research, Fashion Communication, Visual Merchandising, Store Design, International Retailing, Franchising, Mall Management, Supply Chain Management, Marketing Management, Human Resource Management and Entrepreneurship.

Career Prospects:

Employment in the retail industry accounts for a large and growing proportion of the Indian workforce. Graduates of this program find employment in the following areas:

•          Retail Store Visual Merchandising or Display Departments

•          Visual Merchandising Consultancy and Supply Companies

•          Retail Merchandising, Buyers, Category Manager

•          Retail Operations – Area Manager, Retail Manager, Floor Manager, Department Manager Etc.

•          Luxury Brands – Store Manager

•          E-commerce – Business Manager, Category Manager, Merchants