On April 18, 2024, an engaging guest lecture on ‘Boosting In-store Traffic Through Sales & CRM Tactics’ was conducted by the School of Retail and Fashion Merchandise (RFM) of FDDI, Chhindwara campus.
Reaping the benefit of digital communication, the was lecture was delivered by Mr. Imran Ahmed Ather, Store Manager from Reliance Trends Hingoli (Maharashtra), who provided valuable insights into the strategies employed by the retail sector to increase footfall and drive sales.
Mr. Imran Ahmed Ather commenced the session with a detailed exploration of Multi Brand Outlet, Special Days Events, and Event Marketing, highlighting their significant impact on modern retail. He emphasized the role of digital technologies and automation, such as broadcast media, billboards, and day-night LED displays, in attracting customers to stores.
The lecture covered essential aspects of Sales Management, Customer Relationship Management, and various media vehicles utilized by the industry to enhance footfall and sales, including broadcast media, print media, and window displays. Mr. Imran also discussed the technological revolution in eCRM within the retail sector and addressed the industry's current needs and challenges in this rapidly evolving landscape.
The lecture was very lively with the students asking many questions to the speaker and exchanging ideas.
