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Research study of Faculty of FDDI, Hyderabad campus gets published in IJMER

A research study of Mr. Rambabu Muppidi, Faculty of FDDI, Hyderabad campus has been published in the International Journal of Multidisciplinary Educational Research (IJMER), Impact 8.017 (2023), volume 5.16, a peer-reviewed and refereed Journal.

The title of the research study is ‘The Craft of Rajamahendravaram in the Local Toy "White Wood Birds": Making Process and Study. The research study focuses on accessories, hard goods and craft, which capture a child's interest, encouraging them to explore and discover new things on their own. The toys spark a product designer’s imagination and provide an opportunity for open-ended play.


Mr. Rambabu Muppidi, Faculty in School of Leather Goods & Accessories Design (LGAD), having keen interest in research in the area of art, craft and design carried out the field study in the Coastal region and visited some places of Rajamahendravaram near the Godavari Deccan Plate and Andhra Pradesh region and interacted with some of the local artisans and also visited Lepakshi handicraft emporium, documenting the study.

The study is available at