On 19th August 2025, students of the School of Retail & Fashion Merchandise (MBA 2025, BBA 2025, and BBA 2024 batches), accompanied by their faculty, gained operational exposure in both online and offline retail at the Decathlon, Shamshabad Store.
The Decathlon Shamshabad team extended a warm welcome and delivered an engaging presentation on the company’s mission, its customer-centric philosophy, and its strong commitment to making sports both sustainable and accessible for all. A key highlight of the visit was the detailed explanation of the Omni Hub concept, through which students learned how Decathlon seamlessly integrates online and offline retail by leveraging centralized warehousing, faster product delivery, optimized inventory management, and a unified customer experience.
Students also gained insights into the company’s eco-friendly initiatives, such as recyclable packaging, durable product designs, and community outreach programs that encourage active and healthy lifestyles.
