On 4th May 2023, a batch of 18 students of School of Footwear Design & Production (FDP) of FDDI, Patna campus were taken for factory visit at Diptesh Footwear & Rakesh Enterprises and at Ambuja Neotia Mall, Patna for operational exposure in retail.
Under the guidance of the faculty of FDDI, the students visited the factory of Diptesh Footwear located at Gola Road, Danapur, Patna & of Rakesh Enterprises located at Industrial Area, Patliputra, Patna where the students had an opportunity to acquire knowledge regarding selection and usages of synthetic materials & products, chemical compositions, compounding, mixing, designing, production & marketing.
The students also visited Ambuja Neotia Mall and true insight was provided to them about the various aspects of retailing like Visual Merchandising, Store Operations, Customer Service, Sales and Promotional Activities, Retail Merchandizing etc.