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Operational Exposure in Retailing for FDDI, Chhindwara students.

For enhancing students’ learning, Footwear Design & Development Institute (FDDI), Chhindwara organized operational exposure in retailing for its students at Hyderabad which commenced on 04th January 2018 and concluded on 09th January 2018.

A total of 46 students along with 5 faculty members of FDDI School of Retail & Fashion Merchandise (FSRFM), Chhindwara namely Mr. Mahesh Singh, Mrs. Shaswati Bhowmick, Mr. Govind Soni, Mr. Vinit Verma and Mr. Chitresh Srivastava were part of this education tour.


Students at the Pepperfry Digital Studio


On 04th January 2018, the students visited the Spencer’s Store where Mr. B.V. Kishore (Store Manager), Mr. Santosh Singh (DM- Marketing), Mr. Vikram (DM-Operation) Mr. Govardhan (Loss Prevention Officer), Mr. S. Nagaraju (Culinary Cheff) guided the students. The students get the chance to learn about the operations and supply chain management and the entire process from entry to exit of the customer.

On 05th January 2018, the students visited the Inorbit Mall which is one of the largest malls near Hi-Tech city and becoming very popular due to its prime location.


Students at the Inorbit Mall


Many multiband stores like H&M, Lifestyle, Max, Pantaloons, Shopper Stop, Adidas, Calvin Klein etc. are having their retail outlet here.

At the Inorbit Mall, Mr. Kiran (Marketing Manager) and his team  provided valuable input to the students pertaining to Site Selection, Mall management, Store design and layout, Single and multi-brand outlets.

The visit was also an eye opener which helped the students to understand the kind of effort one has to put behind the beautifully decorated & arranged show windows.

During the tour, Students visited the Pepperfry Digital Studio.

Pepperfry is an online furniture and home furnishing studio. It provides a unique experience of physical touch and feel combined with online ordering process. This studio concept makes Pepperfry different from other retail stores.


Students at the Pepperfry Digital Studio


Mr. Manjeet Ojha (Store Manager) and Ms. Bhagyashri (Interior Designer) provided the entirely new concept and insight of the studio and briefed the students about E-Commerce, Visual Merchandising, Interior Design, Creative Intelligence, Graphic Design and Customization.

The visit helped in building- up of the students’ confidence by exposing them to the latest trends in store layout, design, customer service & merchandise presentation used by different retailers as well as to provide them with insight into current & future consumer trends.

This operational exposure in retailing also established a positive Institute-Industry Interface in terms of internship, dissertation and final placement for the students.