A book titled ‘Fashion Retailing and Fashion Branding’ written by the faculty of Footwear Design & Development Institute (FDDI), Ms. Monika Choudhary has been internationally published by LAMBERT Academic Publishing (LAP)which is an imprint of SIA Omni Scriptum Publishing, Latvia, European Union.
The bookwhich was published on 22nd of August 2018 provides an insight into the marketing activities and branding concepts of the fashion process.
The writer of the book, Ms. Monika Choudhary is pursuing Ph.D. in Clothing & Textiles form Banasthali Vidhyapeeth, Jaipur. She has been selected as Scientific reviewer and Key speaker for an upcoming International Conference on Fashion in Colombo, Sri Lanka in September 2018. She has also been invited as Designer & guest lecturer to the faculty and students of a fashion-designing department of an University during an International Fashion Art Biennale in Seoul, Korea in October 2018.