The Department of Retail & Fashion Merchandise (RFM), FDDI Chhindwara organized an insightful industry session titled “The Visual Edge: Styling for Design Success” on 05 February 2026. Aimed at enhancing students’ understanding of styling as a critical component of design success, the session was organized and coordinated by Dr. Vinit Verma, Senior Faculty–II (RFM) and witnessed enthusiastic participation from around 100 students of MBA, B.Des (FDP), B.Des (FD), and Foundation programmes.
The session was conducted by Ms. Riya Jain, Entrepreneur and Founder of Beyond Style By Riya, who served as the resource person. The workshop was designed to equip students with advanced styling techniques, visual design principles, and practical strategies to enhance aesthetic appeal and user engagement. Emphasis was laid on bridging the gap between technical garment construction and market-ready visual presentation—an essential requirement in today’s competitive fashion industry where visual impact plays a decisive role in consumer engagement.
Through interactive discussions and hands-on practical demonstrations, Ms. Jain highlighted that successful design is a thoughtful balance of aesthetics, functionality, strategy, and user-centric thinking. She emphasized that effective styling transforms garments into compelling stories that resonate with target audiences and align with business objectives. The session also provided valuable insights into the commercial dimensions of fashion, reinforcing the idea that even the most well-designed product requires strong visual presentation to succeed in the marketplace.
